We often get asked – Why did you start Yogabars? It started with a question – what positive change can we bring to society? In a world that seems to change every moment, were we missing out on anything fundamental?
Traveling abroad on work, what surprised us in the super markets there was the abundance of food options available - even to pretty strict vegetarians! Natural, packaged convenience food that didn’t cost the earth, labels we could understand, ingredients which we knew were good for us – what was not to love?
We looked at what was available in India: Biscuits, Chips, Cookies - a million types but nothing good for you. We started with going back to the kitchen and It started with a few experiments with basic, wholesome, nutritious ingredients.
Of course, when we started off we were told (repeatedly!) that health does not sell in India. So we put our heart and soul into figuring out how to make it work for everyone. Tasty, convenient food with good ingredients and honest labels.
Our core ingredients are all there for a reason: Millets - rich in fiber, Nuts – healthy fats and proteins, Seeds – well balanced source of vitamins and minerals, dried fruits, honey and spices – giving the bars lovely flavor and sweetness. No fillers. No cheap sugars. Just good, clean food with 100% natural flavors.
What’s also important is what we keep out of the bars. There are no artificial colors, artificial flavors or preservatives in our whole food protein and snack bars. Every time we hit a roadblock, we never compromised on what we had promised our customers. We went back to the drawing board to figure out ways around it – whether it was our processes, where we source our ingredients from or even our basic construct of the products and it’s been worth it.
Well, that’s our story and all the incredible feedback we have received over the past couple of years has kept us going. To know we have made a positive change, to know we given people an option to eat better & live better inspires us to build better products, understand nutrition better and continue to deliver on the promise.